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Integrating Sales & Marketing to Create a Conversion Driven Culture presented by the Sales and Marketing Council

April 9 @ 8:30 am - 10:30 am

Are your sales and marketing teams NOT at it again? When home sales are down, is it Marketing’s fault for not generating quality leads or is it Sale’s fault for not working the leads and following up?
Robert Cowes (Lead Gen Marketer) and Shant Samtani (Sales Manager) will share how they overcame communication challenges by integrating their Sales and Marketing teams. By providing the tools and best practices needed, integrating Sales and Marketing will turn more leads into buyers. This panel will teach you how to develop and introduce this program to your teams, develop contests and incentives, and a few other tips to create CRM power-users and experts in follow-up.
Learning Objectives
1. Develop a predictable marketing plan with tactical marketing tips.
2. Inspire and enable your Sales team with tips from industry experts
3. Integrate Marketing and Sales for more conversions
4. Implementing a lead-nurturing CRM program to increase your sales goals

Cost (Includes Breakfast):
SMC Members: FREE
Non SMC – HBA Members: $30
Non HBA Members: $60

Speakers: Robert Cowes, President & CEO of SmartTouch® Interactive, Shant Samtani, Sales Manager for Esperanza Homes

About Robert: Robert Cowes III is President and CEO of SmartTouch® Interactive, an award-winning software and interactive marketing company specializing in the unique needs of the real estate industry. In the past 8 years, SmartTouch®’s lead generation programs have generated over 1 million leads and nurtured over 250,000 prospects that have led to over $2 billion in sales. With a deep expertise and specialty in interactive marketing and results-driven lead generation campaigns, Robert designs and manages interactive marketing programs for builders and developers that consistently get results, generate leads, and elicit sales. Before co-founding SmartTouch® Interactive, Robert had a 20-year career focused on developing marketing programs that lead to transactions. He received a BBA in Finance & Marketing from St. Edward’s University and an MBA from Texas State International Business. Outside of developing successful marketing programs Robert has also stayed involved in professional associations throughout his career, serving on the Board of Directors for the Austin Home Builders Association for 3 years as well as serving on the Sales & Marketing Council for the National Home Builders Association and also as VP of Collegiate Relations for the American Marketing Association Austin Chapter. Robert is an experienced speaker who has previously presented at conferences and forums such as the Austin Home Builders Association Annual Leaders Forum (2013-17), Sunbelt Builders Show (2013), Home Builders Association of San Antonio & Austin (2011, 2012, 2013), and previous International Builders Shows (2013, 2017, 2018, 2019).



April 9
8:30 am - 10:30 am
Event Category:


Phillips Event Center
8140 Exchange Drive
Austin, TX 78754 United States
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