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Custom Builder and Remodeler Council

May 25, 2017 @ 11:30 am - 1:00 pm

Meets the fourth Thursday of the month from 11:30am – 1:00pm.

Open only to Custom Builder & Remodeler Council (CBRC) Members (Must be a builder, remodeler, designer or architect).

May Program

Building a Dynamic Online Brand – A 5-Step Plan fro Growing Your Platform

This presentation will peel back the curtain to share the steps that built brands for some of the world’s most visible companies and thought leaders. Drawing on the framework shared in his new book, Mastering the New Media Landscape: Embrace the Micromedia Mindset, Rusty’s 5-step plan combines insights from the changing worlds of publicity, social media. and marketing to help you cut through the clutter and build a large platform. Attendees will leave the presentation with an online brand audit and a roadmap they can follow to find a large following and get more publicity.

You will learn how to:
•    Conduct an online brand audit for yourself/your business to be more discoverable
•    Grow your platform by thinking like a media outlet
•    Get major media exposure without spending a lot of money
•    Create the right content strategy to own the connection with your audience
•    Drive more leads than ever
Speaker: Rusty Shelton, Ferguson Enterprises

Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23 and is the co-author of Mastering the New Media Landscape: Embrace the Micromedia Mindset, which debuted at #2 on the Austin American Statesman bestseller list. His commentary has been featured in Forbes, Inc. and many other top media outlets.

He founded Shelton Interactive in 2010 and the company handled the launch of more than 30 New York Times & Wall Street Journal bestsellers and represented some of the world’s most recognized authorities, including Capt. “Sully” Sullenberger, Tom Rath, Sally Hogshead, Rory Vaden, Jay Papasan & Gary Keller & many others. Following the acquisition of Shelton Interactive by Advantage Media Group in early 2016, he now leads strategy for Advantage Marketing.

Rusty is a proud member of EO Austin and lives just west of town in Spicewood with his wife, Paige and three children (Luke, Brady & Sadie) and their very rowdy black lab, Charlie. Learn more at or

Thank you to our meeting partner:



Thank you to all of our current Platinum Partners:

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May 25, 2017
11:30 am - 1:00 pm
Event Categories:
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Amy Martin
(512) 982-9173


Ferguson Enterprises
700 E St Elmo Rd
Austin, TX 787545 United States
+ Google Map
(512) 445-5140

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