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Build Your Brand: Social Media
May 21 @ 1:00 pm - 4:00 pm
Twitter, Facebook, Snapchat, Instagram, LinkedIn…
What are they each used for? What are you trying to accomplish and what is the best platform to accomplish that? We will cover how to find your audience, craft your message, as well as some technical how tos in order to communicate effectively.
Speaker: Jay McKenzie, Builders Digital Experience (BDX)
Jay McKenzie heads the content and social media team for NewHomeSource.com and its parent company, Builders Digital Experience (BDX) based in Austin, Texas. McKenzie also leads an award-winning social media team that manages social media accounts for leading builders across the nation, as well as social media for BDX brands. As Publisher and Editorial Director for the New Home Source Resource Center, he leads a team of more than 40 staff and freelance writers and designers who provide helpful and inspiring articles, videos and slideshows to millions of homebuyers. New Home Source has received fourteen journalism awards from The National Association of Real Estate Editors (NAREE). Prior to BDX, he built and managed a network of consumer new home and active adult media brands in online and print in 40 markets as VP for Network Communications, Inc., including New Homes Journal in Dallas-Fort Worth, TX . His prior roles include Group Publisher of Garden Design, HOME Miami, and Florida Travel and Life; and Publisher of Professional Builder. He also managed content and sponsorship for a national TV program for new homebuyers on The Discovery Channel. McKenzie is a frequent speaker at local HBA’s as well as a speaker, panelist and instructor at events that include The International Builders Show, the 21st Century Building Expo & Conference, NAREE and other conferences.
HBA member price: $30
Non HBA member price: $45