March 6, 2018

New Directions in Design

By Mary Dewalt, Mary DeWalt Design Group I am fascinated with how futurists and trend forecasters’ predictions help to guide the designing, manufacturing and buying…

March 1, 2018

Integrated Marketing: Direct Mail Packs A Punch

Direct mail is more relevant than ever and is the champion in integrated marketing efforts across the board. Sure, we are in a digital age…

February 22, 2018

14 Exciting New Things to Try on Social Media in 2018

Each new year signals a new beginning—especially when it comes to your social media strategy. If you try new things on social this year that…

February 15, 2018

Social Ad Targeting: How to Reach an Audience that Converts

  Every year, businesses spend billions of dollars advertising on Facebook and Instagram, and it’s no surprise that social media spending in the U.S. alone…

May 14, 2017

Street Appeal Is Everything… …Isn’t It?

by: Alissa Dyal One of the challenges of residential architecture is getting all of a client’s needs to fit within their lot, budget, jurisdictional, and…

February 16, 2017

The Best in New Home Marketing: Winners of the 2017 Nationals

By Stacey Freed Winners of the 2017 National Sales & Marketing Awards offer creative examples of how to entice buyers from the get-go Today’s master planned…

February 9, 2017

Seizing a Missed Opportunity: Builders Can Improve Following-Up On Leads

By Mike Lyon, Contributing Editor to Professional Builder Here’s a shocker: From 2012 to 2015, 40 percent of those who filled out a request for…

January 24, 2017

How much will Austin’s population grow by 2020? Brace yourselves.

By John Egan, Culturemap Think Austin is jam-packed now? Well, you’d better brace yourself. By 2020, the city is expected to be home to nearly…

January 16, 2017

Austin boasts more million-dollar homes than anywhere else in Texas

By John Egan, Culturemap When you think of luxury homes in Texas, Dallas or Houston might be the first places to pop into your head,…

August 18, 2016

Google Adwords Click-Through-Rate by Industry

From Wordstream Whether you’re doing PPC for the first time or you’ve just signed a new client, it can be daunting to know whether or…