3 Steps to Master Social Media
Build a solid profile, understand the process of attracting a following and have patience
By Kristi Kovalak, principal, K2 Marketing & Communications | bio
There is a famous concept in marketing known as the “Four P’s” — product, place, price and promotion. Understand these, many within the industry say, and you will understand how to effectively market your business or yourself.
Times and strategies change, however, particularly in the mortgage industry. As technology has evolved, a new type of marketing has become a must for the successful mortgage loan originator: social media marketing. To best take advantage of this powerful tool, the “Four P’s” concept must also be adapted. Instead, social media requires knowledge of the “Three P’s of Social Selling” — profile, process and patience — to make the most of your marketing efforts.